Marketing people are good at snappy messages. I’m not.
I started writing about climate-friendly gardening five years ago. I’m the kind of person who thinks there’s no such thing as too many books, or too long a reading list. When I started, I needed to find out as much as possible. Now, thousands of words later, as many details covered and as many references as I can find, the challenge is turned upside-down: to write about climate-friendly gardening in as few words as possible, so I can share the essentials of what I’ve learned.
I grew up at a time when a certain company still advertised their 57 varieties of processed foods. When I tried to get what I’d learned about climate-friendly gardening down onto a single page of paper, it somehow turned into 57 things for gardeners to do.